10.28.2008

HSBC ad campaign

have you seen the HSBC "different values" ad campaign? the punchline is:
"Different values make the world a richer place."
(because banks and market values have NOT. heh.)

their local rural bank competitors delivered a timely ad riposte though:
"Stereotyping saves US time and YOU money. When darker times get you down, we shine a light in its face. Bank of Real America. We're white there with ya."

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